The History of Mercedes-Benz in Roanoke, VA

Mercedes-Benz: Pioneering Excellence and Innovation

With a rich heritage spanning 130 years, Mercedes-Benz embodies excellence, elegance, and innovation. From Carl Benz's revolutionary "Motorwagen" debut in 1886 to today's state-of-the-art vehicles, Mercedes-Benz consistently redefines the driving experience.

The unveiling of the three-wheeled "Motorwagen" marked a historic breakthrough as Bertha Benz, a trailblazing female pioneer, drove the inaugural gasoline-powered vehicle. Collaboratively, Gottlieb Daimler, Wilhelm Maybach, and Benz engineered the first petrol-powered engine stagecoach, commercially available in 1901 under the Daimler Motors Corporation.

In 1902, Austrian entrepreneur Emil Jellinek's collaboration yielded the globally acclaimed 1901 Mercedes. The 1926 merger of Karl Benz and Gottlieb Daimler's companies gave rise to the iconic Mercedes-Benz brand, renowned for pioneering automotive innovation.

Remaining at the forefront, Mercedes-Benz anticipates needs and forecasts trends, setting industry benchmarks. Their unwavering dedication to success and innovation extends beyond technological breakthroughs to crafting vehicles tailored to the driving experience.

With a heritage rooted in motorsport, Mercedes-Benz excels in achieving peak performance under diverse conditions. Decades of participation in motorsports have enabled Mercedes-Benz to translate track-proven technologies to customer vehicles, epitomized by the revered AMG® badge—an emblem of performance and spirit.

From clinching victory in the inaugural auto race in 1894 to Rudolf Caracciola's record-breaking speed in the W 125 in 1938, Mercedes-Benz dominates motorsport. This enduring legacy of excellence resonates in every Mercedes-Benz vehicle—a testament to their unwavering commitment to innovation and performance.

Find a Mercedes-Benz You Can Afford at Mercedes-Benz of Roanoke

Even today, Mercedes-Benz still prizes innovation, luxury, and reliability for its lineup of coupes, convertibles, sedans, and SUVs. When you’re ready to get your own Mercedes-Benz, visit Mercedes-Benz of Roanoke in Roanoke, VA. Find out for yourself what makes Mercedes-Benz vehicles different.