New and Pre-owned Mercedes-Benz Dealership in Roanoke, VA

All Virginia drivers deserve exceptional customer service for their vehicle. Whether you're purchasing a luxury vehicle for the first time or you're staying on top of routine service and maintenance, the helpful professionals at Mercedes-Benz of Roanoke are here to serve you and fulfill your automotive needs.

We are proud to be your local Mercedes-Benz dealer serving Roanoke and the surrounding Virginia communities as part of the Berglund Automotive Group.

Peace of mind stems from doing business with trusted experts. We're a family-owned and operated luxury dealer that's been matching our customers' high expectations for 35 years.

The Farrell Family

Since the Farrell family took over the Berglund Automotive Group in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great offers. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of both new and pre-owned vehicles.

New and Pre-Owned Mercedes-Benz Offers

Whether you have your eye on a stunning new model like the GLC SUV or a pre-owned model from our extensive selection, shopping at Mercedes-Benz of Roanoke is a prudent financial choice. When you've made your selection and are ready to discuss financing or lease details, our finance center is prepared to walk you through all of your options available. From competitive financing offers to enticing leases, you can drive a Mercedes-Benz on your own terms at Mercedes-Benz of Roanoke. If you're a prepare-ahead type, you'll find that our online financing application makes it easy to stay ahead of the game.

Expert Mercedes Service in Southwest Virginia

Once you've found the Mercedes-Benz of your choice, we will help you care for it for years to come. You are always welcome to our state-of-the-art Roanoke service center whenever your vehicle needs an oil change, brake inspection, or any other kind of maintenance. Save time and schedule your service appointment online with Mercedes-Benz of Roanoke. Our skilled technicians have all the tools and experience needed to keep your car running smoothly and safely.

If you want to learn more about what we can do for you, feel free to contact us at Mercedes-Benz of Roanoke!